Explanatory Video An "explainer movie" is a brief video that provides an introduction to or a summary of a topic. An explainer video is a short animated movie which focuses on explaining a business idea in an easy, engaging and compelling manner, by utilizing a very clear and concise language; attractive and attractive visuals that quickly catch the viewer's attention. It's both informational and educational, generally it clarifies what the company provides, how it can help the customers with their problem and why that product/service is the ideal option on the market. Characteristics What makes these videos different from any other marketing video? Check their characteristics out! - Short: explainer videos are short and very straightforward (no longer than 90 seconds on average). - Simple: they pass out a very simple and clear message by obeying the classical narrative structure of "what", "how" and "why". - Determined by the target audience and their problems: these types of videos are created to satisfy the target audience's needs, so as to make them feel identified with the organization's proposal. - Top quality: to receive the very best marketing outcomes, these videos have to have the highest quality in order to make the business stick out from the contest. - Animated personalities: explainer videos generally utilize animated characters to provide a fun touch which creates a solid connection with the target market. - Branding colours: they generally use the appearance & feel of their brand's identity in order to spawn strong brand recognition. - Music: explainer videos have music and sound effects which set the mood to tell a specific story and help to increase engagement. - Expert voice-over: These videos are featured with a professional voiceover artist which show what is being displayed on screen. Benefits Of A Explainer Video Now that we understand what an explainer movie is and what their most important features are, the question is: how can it help you market your company? We have compiled 4 excellent benefits they need for improving your marketing plan. Check them out! 1: Describe your business idea in just a matter of seconds - Explainer videos are great to explain your business idea in only a couple seconds, they work perfectly to quickly grab your audience's interest. By putting an explainer video above the fold in your site, you could raise the average visit time by 2 minutes! 2: Boost your online visibility - Thus, if you make your visitors stay longer on your own webpage, it's widely valued by Google (or some other search engine), considering it as of curiosity and will rank it higher. Additionally, video content provides you the opportunity to be on YouTube, the 2nd largest engine and the 3rd biggest social networking site on the web. 3: Increase conversions - Explainer movies are extremely catchy, appealing and compelling, and they invite people to keep on watching. People may understand exactly what you do at a fast, simple, informative and fun way. This is very important to start growing your conversion rates. Just for you to have a notion, an explainer video can increase conversions by 20% on average! 4. Build brand awareness - If you apply the colors of your brand to the landscape and background of your video, the audiences will know that your company is your one behind this proposal. Additionally, if you personalize the personalities of this movie according to your intended audience's personality, look, era, etc. you'll generate a strong emotional bond with them. All of this helps a lot to build brand awareness and drive confidence towards your company. Consequently, if you consider the principal features of these videos, you can see they may assist you through every phase of the sales funnel: awareness, consideration and decision. It all depends on the message you would like to transmit and what sort of "activity" you wish to create from your intended audience. Do not miss the opportunity to utilize such a great cost-effective marketing tool! Explanatory Video
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May 2018
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